The decision is represented by the clarity of the font and by the Blue color, declined in the elegant and traditionalist shades of “Navy Blue”.
So the concept of point connects to the other principle underlying the new philosophy, well represented by the typographic creation of empty spaces.
The points of interconnection, are the empty points between the letters M, C and B, a void that is full, since our products electronically and electrically connect distant points, filling the needs with our customers and the technological gaps of competitors.
Therefore, we wanted to include our sector, “electronics”, using the black color to clearly communicate what our core business is and using the English language, to represent the internationality of our horizon.
Finally, we find the minimalist lines in the Italian tricolor, which is placed in the center with elegance and essentialism. It will be present on all our devices that will be launched from today with pride in the future of a new all-Italian technology.